The Embassy of Uganda in Beijing is participating in the Tourism Plus Expo currently underway in Shanghai, using the platform to market the country’s tourism potential and deepen ties with China and other global partners.
The three-day event, running from March 29 to 31, has attracted tourism stakeholders from around the world, with Uganda presenting a dedicated exhibition booth designed to highlight its culture, natural attractions and investment opportunities.
Uganda’s pavilion has stood out as a vibrant cultural showcase, offering visitors an immersive experience through a mix of visuals, sounds and authentic artefacts that reflect the country’s heritage and diversity.
A key feature of the display is a collection of Ugandan products, including handmade crafts and culturally significant items that highlight local craftsmanship and the country’s natural resources.
The exhibition has also been boosted by live performances from Ugandan cultural dancers, drawing crowds and adding energy to the pavilion while showcasing the country’s rich ethnic traditions.
Officials from the embassy say the expo provides an opportunity to position Uganda as a preferred travel destination, known for its wildlife, landscapes and hospitality, while also promoting trade and investment links.
They add that the engagement with international tourism players is expected to help attract visitors and investors, as Uganda continues to push for growth in the tourism sector.
