PRAU signed a Memorandum of Understanding with Uganda Marketers Society to improve performance in the PR & Marketing sectors.
The partnership has been put in place to add value to PRAU & UMS members given the inter-relatedness of the two disciplines.
With the MOU in place, the associations have agreed to partner on thought leadership articles in the marketing and public relations sectors to boost the industry image and lobby for support from target stakeholders.
Members of PRAU & UMS will be able to attend paid events organized by either association at a discounted fee.