Kampala, Uganda – Yesterday marked the official opening of the highly anticipated 2025 Broadcast and Digital Media Convention, a premier event bringing together key players from across East Africa’s media landscape. The event was officiated by Uganda’s Vice President, Maj. (Rtd.) Jessica Alupo, who emphasized the government’s dedication to nurturing digital innovation through sound policy and regulation.
In her keynote address, Vice President Alupo highlighted Uganda’s growing investment in digital media and emerging technologies like Artificial Intelligence (AI). She noted the government’s commitment to expanding digital platforms while ensuring responsible use of new technologies. “AI is reshaping the way we create and share information,” she remarked. “This convention provides a platform to engage, discuss, debate, and exchange innovative ideas on harnessing AI to advance media and communication.”
One of the pivotal areas of discussion was the telecom sector. Hon. Godfrey Kabbyanga, State Minister for National Guidance, announced new license renewal conditions, requiring telecom providers to demonstrate at least 90% national coverage. This move is aimed at improving service delivery and increasing access to digital infrastructure across Uganda.
Minister Kabbyanga also called for greater self-regulation within the broadcast industry, urging media players to adopt standards that minimize the need for government intervention. “In the past, we relied solely on Radio Uganda for information. Today, news reaches us instantly through our mobile phones. This reflects the remarkable progress of digital media,” he said.
Dr. Winston Agaba, Managing Director of UBC TV, addressed the impact of AI on journalism. He emphasized the importance of blending traditional media ethics with emerging technologies. “As AI reshapes journalism, this convention is a timely platform to explore how innovation can coexist with ethics and responsibility,” he stated.
The convention also featured insights from regional partners and industry leaders. Benjamin Pius, CEO and Publisher of Broadcast Media Africa, lauded the partnership between UBC and the Uganda Communications Commission (UCC) in making the convention a reality. “This platform is vital for exploring digital media trends, driving growth, and shaping the future of broadcasting in East Africa,” he said.
Fred Otunnu, Director of Corporate Affairs at UCC, reiterated the regulator’s role in balancing innovation with consumer protection. “In the face of rapid technological change, our duty remains clear: to protect consumers while enabling a thriving, innovative media ecosystem,” he noted.
From the private sector, Ben Mwine, Head of Corporate Affairs at Next Media, celebrated the milestone of reaching over 300 radio stations nationwide, a move aimed at increasing access to information for all Ugandans.
Meanwhile, Menen, Sales Manager for Eastern Africa and Country manager of Ethiopia ,SES Satellites , shared insights into Ethiopia’s growing free-to-air satellite platform, now serving over 17 million homes, and called for regional partnerships to strengthen East Africa’s broadcast ecosystem.
The 2025 Broadcast and Digital Media Convention serves as a strategic milestone for Uganda and the region, reinforcing the importance of innovation, inclusion, and responsible regulation in shaping Africa’s media future.
