By Joseph Mary Buwule
China-Uganda is using its participation in the 140th Canton Fair in China to showcase agricultural and cultural products, promote export opportunities and connect Ugandan businesses with potential international buyers.
Uganda’s Consul General in Guangzhou, Ambassador Judyth “Juju” Nsababera, said the first day of the exhibition had already generated promising business connections as the country seeks to position its products in the Chinese and wider international markets.
Ambassador Nsababera said Uganda’s pavilion is showcasing some of the country’s key products, including coffee, tea, cocoa, shea butter and crafts, alongside the stories and communities behind the products.
“Every conversation is a chance to build a new partnership, open a market or help more people discover what Uganda has to offer,” Ambassador Nsababera said in a message following the first day of the fair.
She said the Ugandan delegation is using the exhibition not only to display products, but also to engage potential partners, identify new markets and explore opportunities that could expand business for Ugandan producers and exporters.
The participation comes as Phase Three of the 140th Canton Fair runs from October 31 to November 4, 2026, under the theme “Better Life.”
The third phase covers an exhibition area of 515,000 square metres, with 25,000 exhibition booths and 21 exhibition zones grouped under five major categories: Toys, Children & Baby Products; Fashion; Home Textiles; Health & Leisure; and Stationery.
More than 12,000 exhibitors are taking part in this phase of the fair, including more than 3,100 high-quality enterprises, highlighting the scale of the international business platform.
The Canton Fair is inviting buyers from around the world to participate in the exhibition, explore products and share in what organisers describe as China’s opening-up opportunities and the global celebration of a “Better Life.”
For Uganda, participation provides an opportunity to strengthen commercial links with China while promoting agricultural products, crafts and other locally produced goods to an international market.
Ambassador Nsababera has encouraged visitors attending the exhibition to visit the Uganda Pavilion and engage with the Ugandan team on potential business and trade opportunities.
The Ugandan exhibition is located at Hall 11.2, J34–35 and K13–14, where visitors can explore Ugandan products and learn more about sourcing from the country.
Uganda’s presence at the fair also provides an opportunity for exporters to understand international market requirements, establish relationships with buyers and explore partnerships that could support increased exports.
With the exhibition running until November 4, the Ugandan delegation is expected to continue engaging potential buyers, investors and business partners as it seeks to turn the international exposure into concrete market opportunities for Ugandan products.
The participation further highlights Uganda’s efforts to promote value-added exports and strengthen economic and trade relations between Uganda and China, while creating greater visibility for Ugandan enterprises in the global marketplace.
