British High Commission Kampala launches “More in Common” Campaign ahead of Glasgow 2026

By John Barnes Ssentamu

The British High Commission in Kampala has unveiled the “More in Common” campaign,which is a vibrant initiative celebrating shared values across the Commonwealth and Uganda’s remarkable sporting achievements ahead of the upcoming Commonwealth Games in Glasgow.

Set to take place from July 23 to August 2, 2026, the Games will bring together around 3,000 athletes from 74 nations and territories in what promises to be a landmark global sporting event.

The campaign highlights Uganda’s enduring connection to the Commonwealth sporting movement and its impressive athletic legacy. Since it’s first participation in 1954, Uganda has built a strong record, securing more than 70 medals, particularly excelling in long-distance running and boxing.

At the last Games in Birmingham, standout performances from Jacob Kiplimo and Victor Kiplangat reaffirmed the nation’s dominance on the track, while the national netball team, the She Cranes, continues to shine on the global stage.

Uganda will at the games this year be represented by more than 50 athletes from the nine sports disciplines of athletics, basketball 3×3,boxing,track cycling, netball, swimming,para swimming,judo and para powerlifting.

Speaking at the launch, the British High Commissioner to Uganda Lisa Chesney emphasized the campaign’s focus on connection and shared experience.

Rather than a formal ceremony, the initiative begins with conversations that reflect the everyday interactions that make sport meaningful and inclusive.

A defining milestone for Uganda and Africa more broadly is the election of Dr Donald Rukare as President of Commonwealth Sport in 2025 becoming the first leader from the African region to hold the position.

His leadership marks a significant step forward in representation within global sport governance.

Inclusivity stands at the heart of Glasgow 2026.

The Games will feature the largest integrated para-sport programme in Commonwealth history, with 47 medal events across six sports.

Ugandan para-athletes such as Husnah Kukundakwe and Denis Mbaziira embody this spirit, demonstrating resilience and expanding the narrative of national sporting excellence.

The “More in Common” campaign will roll out through a mix of digital storytelling and community engagement.

A weekly Athlete Spotlight Series will share personal journeys of Ugandan competitors, while upcoming events including a Commonwealth Sports Day and a ceremonial send-off during the King’s Birthday celebrations will bring together communities, leaders, and supporters.

As Glasgow prepares to host what is expected to be the most inclusive Games to date, Uganda stands ready not only to compete, but to inspire while showcasing unity, determination, and the unifying power of sport across the Commonwealth.