The Tusker Lite Mt. Rwenzori Marathon has partnered with Ethiopian Airlines in a collaboration aimed at promoting Uganda’s tourism and strengthening bilateral relations between Uganda and Ethiopia through sports diplomacy.
The partnership was facilitated by the Uganda Embassy in Addis Ababa following engagements between the marathon management and Ethiopian Airlines, led by Uganda Country Manager Merry Tadi.
Under the collaboration, Ethiopian Airlines has committed to providing flight tickets to support the marathon delegation and is expected to formalise a long-term partnership agreement with the Rwenzori Marathon.
As part of the partnership, the Uganda Embassy and the marathon team will participate in the Great Ethiopian Run next weekend, where they will conduct promotional activities to showcase Uganda and the upcoming 2027 Rwenzori Marathon.
Promotional campaigns and digital showcases highlighting Uganda’s tourism attractions and athletic heritage are also underway across Addis Ababa.
The Uganda Embassy said the collaboration forms part of its efforts to use sports diplomacy, cultural exchange and private-sector partnerships to position Uganda as a destination for tourism and investment.
The initiative is expected to provide a platform for promoting the Rwenzori Marathon to Ethiopian audiences while strengthening people-to-people and business connections between the two countries.
