FIFA has named YouTube as a Preferred Platform for the FIFA World Cup 2026, in a move expected to widen global access to the tournament and reshape how fans follow the competition.
Under the agreement, FIFA and its official media partners will use YouTube to deliver a range of content, including extended match highlights, behind-the-scenes footage, short-form videos and on-demand programming.
For the first time, media partners will also be allowed to live stream the opening 10 minutes of every match on their YouTube channels. A select number of full matches will also be streamed on the platform, offering fans additional access while directing audiences to official broadcasters.
FIFA says the deal is designed to boost audience engagement and give media partners new ways to grow viewership and revenue through digital content.
FIFA Secretary General Mattias Grafström said the partnership will open up new ways for fans to experience the tournament.
“This agreement will engage global fans in ways never seen before and expand access to premium World Cup content,” he said.
The partnership will also unlock FIFA’s digital archive on YouTube, allowing fans to watch full past matches and iconic moments in the build-up to the tournament, which will be hosted across the United States, Canada and Mexico.
In addition, YouTube creators will be given expanded access to the tournament, producing content ranging from player stories and tactical analysis to behind-the-scenes coverage aimed at younger and digital-first audiences.
YouTube’s Global Head of Media and Sports, Justin Connolly, said the collaboration is focused on delivering a more interactive and fan-driven viewing experience.
